My favourite feed reader FeedDemon is not so cute now. Reason –>The synchronization have shifted from Newsgator to Google.

What this means to you is:

You cannot synchronize your accounts to NewsGator and Google Reader is the official backend synchronization option. Though initially I was surprised by Google Reader’s robustness, all my tempo immediately died down when I saw an Ad in the left side bottom of the newsgator main window.

It’s annoying to see an Ad continuously in some program like Reader were we put our eyes most of the day . But it’s great gain for Google as it has got a fantastic facelift for it’s reader with FeedDemon’s desktop option.

What’s still ON?

1. NewsGator will continue to develope & update FeedDemon (for free as usual)
2. FeedDemon synchronization ends by 31st August. –>You should move to Google Reader if you want synchronization.

Procedure described by FeedDemon guys is for switching the Synchronization is:

FeedDemon Customers

1. Download the latest version of FeedDemon
2. Sign-up for a Google Reader™ account
3. Associate your Google Reader account with your FeedDemon product. A step-by-step wizard is provided within the new version of FeedDemon to assist you with this process.

Decide yourself: To crib for the Ad or make yourself happy for the Google Reader synchronization.

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